"Patient Engagement is the Blockbuster Drug of the Century"

“The insight of the year goes to Leonard Kish, a health IT strategy consultant, for making that statement regarding patient engagement. The corollary to this statement is a game changer: What happens when effective patient engagement becomes the Standard of Care?”  http://www.forbes.com/sites/davechase/2012/09/09/patient-engagement-is-the-blockbuster-drug-of-the-century/?goback=%2Egde_4387326_member_161759714
The article goes on to explain that healthcare providers underestimate their own influence on patient’s actions.  “Consumer marketers, for better or worse, understand how to change behavior” and when healthcare providers use these consumer marketer techniques, they have even more of an influence on patient’s behavior.