Hiveaway is platform-based site for both consumers and professional service providers. In short, consumers allocate projected spending amounts to customized categories of interest (vision, dental, chiropractor services, etc.) while Hiveaway employs its patent pending software to pool the expressed purchasing power based on category and geography to merchants, creating “visible demand”. Professional service providers can then elect to create customized communications if they deem the visible demand as a new business opportunity. The goal is clarity and efficiency for both consumer’s healthcare budget and provider’s marketing strategies.
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